![]() ![]() She may already be doing the job for Starbucks. Her most recent album, Thank U, Next, soared to the top of the Billboard 200 chart when it debuted last month. Most recently, it has peddled a cherry mocha and cinnamon shortbread latte, joining the fervor in fast food for limited time offers.īut neither of them had the star power that Grande is lending to the Cloud Macchiato. Starbucks, like many fast food outlets, is trying to generate traffic in what's typically a slow season between holiday drinks and warmer weather iced drinks that now make up roughly half of its sales. ![]() The tall has 120 calories, which isn't bad for one of Starbucks' concoctions, while a grande has 180 calories. My tall version cost $4.45, before tax, while a grande version is $4.95. Sophisticated drinkers might be reminded of the texture of a Tom and Jerry, the egg white-rich drink that's whipped up during the holiday season, minus the alcohol, of course.Īlong with the fluffy foam, the Cloud Macchiato includes espresso, vanilla syrup, a drizzle of caramel for the caramel version, and cinnamon for the cinnamon version. The effect reminded me of something like a melted fast food milkshake-sweet, not exactly liquid, but not exactly solid, either. The ingredients include sugar, arabic gum, egg white powder, rice protein, citric acid, sea salt, something called natural flavor, and xanthan gum. The first thing I tasted was the cloud topping-or "fluffy foam" as Starbucks calls it. The Cloud Macchiato treads much closer to one of Starbucks' sugary Frappuccinos, although it has a stronger note of actual coffee. I ordered the cinnamon version (it also comes in caramel) over ice.įirst, forget about comparing the Cloud Macchiato to a traditional macchiato, which generally has two shots of espresso topped with a dollop of steamed milk foam. I visited my local Starbucks on Wednesday to check it out. CNN Sans ™ & © 2016 Cable News Network.Given that Grande is one of the most successful female artists in modern times, the attention is bound to create some buzz for the drink. Market holidays and trading hours provided by Copp Clark Limited. All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC and/or its affiliates. Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. Your CNN account Log in to your CNN account The company is still selling indulgent Frappuccinos, but it’s also been quietly testing a lower-sugar option. For the first time last year, the company expanded a happy hour promotion to include drinks beyond Frappuccinos, and limited discounts to customers who register online or use the Starbucks app. ![]() But in recent years, customers have turned on the sugary blended beverages. Instagrammable Frappuccinos used to help drive sales for Starbucks. ![]() “We’ve long been fans of Ariana Grande’s and were excited to work with her to celebrate our shared love of clouds,” a Starbucks spokesperson said about the reports.įor Starbucks, innovations in cold drinks - and buzz from celebrities with huge social media followings - may help lure customers who have lost interest in Frappuccinos. Starbucks fans fight over limited edition 'cat paw cups' in China Starbucks released a limited edition "Cat Paw Cup" in China that was so popular, people were brawling in stores to get their hands on one. ![]()
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